Tuesday, September 25, 2018

THREE REASONS WHY THE PUBLISHING WORLD IS LIKE AN EPISODE OF SHARK TANK


By Michelle Lazurek

Have you ever seen the show Shark Tank? This reality show features five billionaires that hear pitches from entrepreneurs looking to get their big break and have their product released to the masses. It is one of my favorite reality shows, but I have one confession to make:

Their choices often baffle me.

Mr. Wonderful claims there’s nothing proprietary about the product, yet Lori declares the product is a “hero.” Robert chides them on a lack of sales, yet Mark makes an offer, then pressures the entrepreneurs to make a decision fast because “the shot clock is running.”

All the while I scratch my head in disbelief, screaming at the TV: “why are you investing in that?”